Author Hugh Sykes has once again put his research skills and knowledge out there to produce this follow up book to his worldwide successful publication Advertising A to Z Featuring The Blue Willow Pattern. This book features many previously unseen examples of how the Willow pattern has been used to help advertise goods and services. Many of the pictures have been generously donated from private collections from around the world. This book is now held at the National Museum of American History at the Smithsonian.