Advertising and Popular Culture: Studies in Variety and Versatility
Autor Sammy R. Dannaen Limba Engleză Paperback – 14 iun 1992
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
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Specificații
ISBN-13: 9780879725280
ISBN-10: 0879725281
Pagini: 172
Dimensiuni: 216 x 279 x 13 mm
Greutate: 0.4 kg
Ediția:1
Editura: University of Wisconsin Press
Colecția Popular Press 1
ISBN-10: 0879725281
Pagini: 172
Dimensiuni: 216 x 279 x 13 mm
Greutate: 0.4 kg
Ediția:1
Editura: University of Wisconsin Press
Colecția Popular Press 1
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Descriere
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.