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Advertising For Skeptics

Autor Bob Hoffman
en Limba Engleză Paperback – 8 feb 2020
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
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Specificații

ISBN-13: 9780999230732
ISBN-10: 0999230735
Pagini: 180
Dimensiuni: 155 x 224 x 15 mm
Greutate: 0.27 kg
Editura: Amazon Digital Services LLC - Kdp