Advertising in America: A Reference Handbook: Contemporary World Issues
Autor Danielle Sarver Coombsen Limba Engleză Hardback – 10 iul 2024 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781440877667
ISBN-10: 1440877661
Pagini: 368
Ilustrații: 12 bw illus
Dimensiuni: 152 x 229 mm
Greutate: 0.56 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Contemporary World Issues
Locul publicării:New York, United States
ISBN-10: 1440877661
Pagini: 368
Ilustrații: 12 bw illus
Dimensiuni: 152 x 229 mm
Greutate: 0.56 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Contemporary World Issues
Locul publicării:New York, United States
Caracteristici
Features tables, charts, and primary sources providing different contexts and vantage points from which to view advertising in America
Notă biografică
Danielle Sarver Coombs, PhD, is associate director and associate professor at the School of Journalism and Mass Communication at Kent State University.
Cuprins
Preface1: Background and HistoryIntroductionAdvertising in Colonial AmericaThe Rise of Newspapers and Print AdvertisingThe Emergence of Broadcast Advertising: Radio and TelevisionThe "Creative Revolution" of the 1960sDigital Advertising: Internet and MobileAdvertising in the 21st CenturyConclusionReferences 2: Problems, Controversies, and SolutionsIntroductionSocietal Problems and Issues:- Funhouse Mirror or Window: How Advertising Informs Audience Views on the World- Advertising to Children- Selling "Vice"- Sex, Nudity, and AdvertisingRace, Racism, and Representation in AdvertisingStructural and Environmental IssuesLegal and Ethical IssuesProposed Solutions:- Regulations and Regulatory Bodies- Consumer Impact- Issue Advocacy- Diversity in Advertising AgenciesConclusionReferences3: PerspectivesIntroductionMentorship in Advertising Odun IsholaWho Cares about Advertising? Mark SzczepanikCreativity in Advertising. What Is It and Who Needs It? Michael DevlinThe Power of Influencers Andy Lovrak Concert Advertising Trends for 2023 and Beyond Evan BaileyBalancing the Power Struggle between Data Privacy and Data Regulation Beth EganThe Importance of Multilingualism Carlos MojicaDepictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal4: ProfilesIntroductionThe Nineteenth Century: Legitimizing and Professionalizing Advertising in America:- P.T. Barnum (1810-1891)- James (J.) Walter Thompson (1847-1928)- Francis Wayland Ayer (1848-1923)- Claude C. Hopkins (1866-1932)- Madam C.J. Walker (1867-1919)- Helen Lansdowne Resor (1886-1964)- Leo Burnett (1891-1971)The Twentieth Century: A New Age in American Advertising:- David Ogilvy (1911-1999)- Howard Luck Gossage (1917-1969)- Phyllis Robinson (1921-2010)- Mary Wells Lawrence (1928- )- Tom Burrell (1939- )The Twenty-First Century: Embracing Diversity and Digital:- Linda Kaplan Thaler (c. 1951- )- Louis Carr (1956- )- Luis Miguel Messianu (c. 1958- )- Antonio Lucio (c. 1960- )- Bernice Chao (c. 1985- )Industry Organizations:- Ad Council- American Advertising Federation (AAF)- American Association of Advertising Agencies (4A's)References5: Data and Documents IntroductionDataUnderstanding the Industry:§ Figure 5.1 Advertising Expenditures§ Table 5.1 U.S. Biggest Advertisers§ Figure 5.2 Social Media Usage by Platform§ Figure 5.3 Facebook Usage § Figure 5.4 TikTok Usage Industry Trends:§ Figure 5.5 FTC Influencers§ Figure 5.6 Digital Trends/Focus on Sustainability§ Figure 5.7 Facebook Privacy Documents:- Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021)- Document 5.2: Senator Blumenthal's Opening Statement (December 9, 2021)- Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021)- Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021)- Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021)- Document 5.6: Central Hudson Test (Supreme Court Decision)References6: ResourcesIntroductionAdvertising HistoryCreative Strategy, Tactics, and ExecutionBusiness and StrategyBrand BuildingUnderstanding Consumers Diversity in AdvertisingTraditional MediaDigital, Social, and Mobile MediaEthics in AdvertisingCritiques and CultureIndustry Insights Research, Databases, Archives, and Tools7: ChronologyGlossaryIndexAbout the AuthorIndex