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Advertising with Small Budgets for Big Results

Autor Linda C. Carlson
en Limba Engleză Paperback – 2 mar 2014
Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in "guerilla marketing" as a supplement to agency-created programs. It is designed to answer the questions "How" and "How much" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training
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Specificații

ISBN-13: 9780962712296
ISBN-10: 0962712299
Pagini: 276
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.37 kg
Editura: Barrett Street Productions