What is the most important part of ANY diet or exercise program? Your DESIRE to DO it Affirm & Burn is a fast, fun, easy-to-read book to ensure success on any health program you choose. It will show you how your incredibly persuasive mind works and how to feed it properly with the same influential techniques billion dollar food and beverage companies have been using on the public for over 100 years Whatever your health and fitness/weight loss goal is, Affirm & Burn is sure to get you there, easily and effortlessly.