Successful format: Other New Press documents books, including The Pinochet File (over 15K copies sold), The Kissinger Transcripts (over 12K copies sold), White House Email (over 11K copies sold) and Bay of Pigs Declassified (over 9K copies sold) have reached wide general readerships.
Major anniversary: Will publish as nation grapples with anniversary of the worst U.S. military defeat since Vietnam, positioning author as important commentator on the causes of the debacle.
Unique, accessible package: Unlike long-form nonfiction narratives of Afghanistan, this is a short, digestible account for general readers, cleverly designed and formatted for maximum impact.
Respected experts: The National Security Archive is considered the go-to source on government secrecy and American foreign policy. Author Tom Banton is widely quoted in the mainstream media and has extensive on-air media experience.
Key institutional collaboration: The New Press and the National Security Archive are longtime collaborators and will combine forces for a major national media push.