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African Agency in China’s Tea Trade: Commercial Networks, Brand Creation and Intellectual Property: African Social Studies Series, cartea 43

Autor Ute Röschenthaler
en Limba Engleză Paperback – 9 feb 2022
Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako’s largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.
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Specificații

ISBN-13: 9789004505681
ISBN-10: 9004505687
Dimensiuni: 155 x 235 mm
Greutate: 0 kg
Editura: Brill
Colecția Brill
Seria African Social Studies Series


Notă biografică

Ute Röschenthaler, Ph.D. (1991), Johannes Gutenberg-University Mainz, is extracurricular professor of anthropology. She published on cultural mobility, intellectual property and trade networks, including Mobility between Africa, Asia and Latin America: Economic Networks and Cultural Interactions (ed. with Alessandro Jedlowski, 2017).