Having a thorough knowledge on the fundamental aspects of any subject is essential to analyze and understand its advanced versions. The same is conceptualized in this text book entitled, 'Agricultural Marketing', as it dealt all the basic concepts of marketing of agricultural produce in India and thus, explained the related advanced versions in a more analytical manner. Though several books were authored in the field of agricultural marketing, this book is relatively a significant achievement, as it offered simple and lucid explanation for different concepts and primarily designed as an aid for those teaching agricultural marketing. This material is relevant to undergraduate and postgraduate students pursuing Agricultural Marketing Management, Agricultural Economics, Agribusiness Management etc. This book harbours an up-dated and standard material on the various aspects of Agricultural Marketing duly covering the latest syllabi as prescribed by the several State Agricultural Universities in India. Hope this volume will also be very useful to the students, who desire to be competent enough in various competitive examinations.