AI - The new intelligence in sales: Tools, applications and potentials of Artificial Intelligence
Autor Livia Rainsbergeren Limba Engleză Paperback – 27 sep 2022
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Specificații
ISBN-13: 9783658382506
ISBN-10: 3658382503
Pagini: 166
Ilustrații: XVIII, 166 p. 14 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.25 kg
Ediția:1st ed. 2022
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658382503
Pagini: 166
Ilustrații: XVIII, 166 p. 14 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.25 kg
Ediția:1st ed. 2022
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany
Cuprins
Artificial intelligence (AI) in the sales context.- Advantages and benefits of using AI software in sales.- Opportunities and limitations of AI in sales.- How AI supports the sales process.- AI tools and their uses.- How AI is changing the work in sales.- Where the journey is heading.
Notă biografică
Lic. Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the optimization and digitalization of sales organizations. With the WISSENCE SALES INDEX © concept she created, she supports companies in successfully mastering the digital transformation in sales. Her expertise is based on 25 years of relevant experience in sales and marketing on a national and international level in B2B and B2C.
Textul de pe ultima copertă
This book provides a concise overview of the potential uses of artificial intelligence in sales: AI can find potential prospects, generate leads, identify customer needs, calculate buying probabilities – and much more. But what is behind terms like Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing or Sales Management Intelligence? Where is the potential for sales organizations? And how will AI change sales?
The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies.
Content overview
· Artificial intelligence (AI) in sales context · Advantagesand benefits of AI in sales
· How AI supports the sales process
· AI tools and their possible applications
· How AI is changing sales
The author
Livia Rainsberger is focusing in her consulting work on the optimization and digitalization of sales organizations. With the WISSENCE SALES INDEX, she supports companies in successfully mastering the digital transformation in sales.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies.
Content overview
· Artificial intelligence (AI) in sales context · Advantagesand benefits of AI in sales
· How AI supports the sales process
· AI tools and their possible applications
· How AI is changing sales
The author
Livia Rainsberger is focusing in her consulting work on the optimization and digitalization of sales organizations. With the WISSENCE SALES INDEX, she supports companies in successfully mastering the digital transformation in sales.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Caracteristici
Overview of possible applications of artificial intelligence in sales Shows advantages and disadvantages as well as limits and possibilities of Artificial Intelligence With concrete examples and recommendations for action