In "Ain't Nobody Really Happy at the Bottom...Except Catfish", author J.W. Neal helps the reader navigate out of the murky waters of mediocrity so prevalent in today's "settle for" mentality. Acknowledging that we all face temporary set-backs and perceived failures in life the author emphasizes the definitive word temporary. By focusing on three fail-safe components and then flowing in their natural repercussions the reader is guided from a "ho-hum" mediocre existence into a life of challenge, power and victory. "Ain't Nobody Really Happy at the Bottom...Except Catfish" also provides success principles from current everyday life examples. Author J. W. Neal offers logical illustrations from over 30 years of commissioned sales sales management, and a life of mistakes and successes. Although "Ain't Nobody Really Happy at the Bottom...Except Catfish" is not written as an instructional and motivational manual it does encourage the reader to see whom he might coach along life's way. Mr. Neal's perspective is from the desire to motivate sales people to do and become their best. This book is fast moving and to the point without much "fluff" and fillers. It is written so that the reader might easily read it's content in a leisurely evening, on an airplane or during breaks at the work site.