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Airborne Dreams – "Nisei" Stewardesses and Pan American World Airways

Autor Christine R. Yano
en Limba Engleză Paperback – 24 ian 2011
In 1955 Pan American World Airways began recruiting Japanese American women to work as stewardesses on its Tokyo-bound flights and eventually its round-the-world flights as well. Based in Honolulu, these women were informally known as Pan Am’s “Nisei”—second-generation Japanese Americans—even though not all of them were Japanese American or second-generation. They were ostensibly hired for their Japanese-language skills, but few spoke Japanese fluently. This absorbing account of Pan Am’s “Nisei” stewardess program suggests that the Japanese American (and later other Asian and Asian American) stewardesses were meant to enhance the airline’s image of exotic cosmopolitanism and worldliness. As its corporate archives demonstrate, Pan Am marketed itself as an iconic American company pioneering new frontiers of race, language, and culture. Christine R. Yano juxtaposes the airline’s strategies and practices with the recollections of former “Nisei” flight attendants. In interviews with the author, these women proudly recall their experiences as young women who left home to travel the globe with Pan American World Airways, forging their own cosmopolitan identities in the process. Airborne Dreams is the story of an unusual personnel programme implemented by an American corporation intent on expanding and dominating the nascent market for international air travel. That program reflected the Jet Age dreams of global mobility that excited post-war Americans, as well as the inequalities of gender, class, race, and ethnicity that constrained many of them.
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Specificații

ISBN-13: 9780822348504
ISBN-10: 0822348500
Pagini: 248
Ilustrații: 12 illustrations
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.36 kg
Editura: MD – Duke University Press

Cuprins

Contents; Preface: Conducting Research the “Pan Am Way”; Acknowledgments; Introduction: The Pan Am Skies as Frontier of Jet-Age Mobility1. 1955: Postwar America, Things Japanese, and “One-World” Tourism; 2. “The World’s Most Experienced Airline”: Pan Am as Global, National, and Personal Icon; 3. “Nisei” Stewardesses: Dreams of Pan American’s Girl-Next-Door Frontier; 4. Airborne Class Act: Service And Prestige as Racialized Spectacle; 5. Becoming Pan Am: Bodies, Emotions, Subjectivity; 6. Frontier Dreams: Race, Gender, Class, Cosmopolitan Mobilities; Appendix: Chronology of Pan American World Airways, 1927–1991Notes; Bibliography; Index

Recenzii

“Airborne Dreams draws big, compelling themes from the experiences of a small group of women who put a distinctive spin on the stewardess mystique. Christine R. Yano deftly explores the gender and racial stereotypes, complex class relations, and corporate ambitions that prompted Pan Am’s hiring of Japanese American flight attendants at the height of the airline’s cultural and commercial dominance. Equally important, we get a rich portrait of the opportunities and pleasures that her subjects found in their work and the ways that they transcended the very stereotypes they represented.” Kathleen M. Barry, author of Femininity in Flight: A History of Flight Attendants“Airborne Dreams is a fascinating account of Pan Am’s ‘Nisei’ program and the ways that it embodied interrelated conceptions of post-war America, gender and racial politics, globalism, and cosmopolitanism. By combining sources ranging from airline archives to interviews with many former Pan Am stewardesses, Christine R. Yano has given us a refreshingly novel understanding of corporate history and its relation to key social and cultural issues.” Laura Miller, author of Beauty Up: Exploring Contemporary Japanese Body Aesthetics

Notă biografică

Christine R. Yano is Professor of Anthropology at the University of Hawaii, Manoa. She is the author of "Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawaii's Cherry Blossom Festival" and "Tears of Longing: Nostalgia and the Nation in Japanese Popular Song."

Textul de pe ultima copertă

""Airborne Dreams" is a fascinating account of Pan Am's 'Nisei' program and the ways that it embodied interrelated conceptions of postwar America, gender and racial politics, globalism, and cosmopolitanism. By combining sources ranging from airline archives to interviews with many former Pan Am stewardesses, Christine R. Yano has given us a refreshingly novel understanding of corporate history and its relation to key social and cultural issues."--Laura Miller, author of" Beauty Up: Exploring Contemporary Japanese Body Aesthetics"

Descriere

An account of Pan Am’s “Nisei” stewardess program (1955–1972), through which the airline hired Japanese American (and later other Asian and Asian American) stewardesses, ostensibly for their Asian-language skills