What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today's rapidly improving technology with individuals' unique talents, all in the name of providing only the best for their customers. Readers will learn: How to increase the value provided to colleagues, customers, and business partners; Examples of how to make the customer experience easier, more accessible, and more successful; An iterative process for thoughtfully designing the customer experience; The importance of growing your people first before growing your business to develop a sustainable and high-performing organization. All Business Is Personal is your roadmap for blending people and technology to elevate the employee and customer experiences, drive repeat business, garner word-of-mouth referrals, and ensure sustainable organic growth.