An Average Joe

For the typical middle America public, the odds of having a winning lottery ticket are miniscule while the rewards can be life changing. This year's presidential election has the potential to be a life changing event for millions upon millions of American citizens. That change hangs in the balance of how we as an electorate vote. What does it take to cause voters to focus on this year's election? What issue or issues are motivating each and every "Average Joes" across America to pay attention to candidates and the November Election? What does it take to cause American's to care? This is a story of how one American approached these questions on the way to an extraordinary double win.