This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. An extensive discussion of five successful social networks currently in action will show you how Procter & Gamble, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to enhance their strategies and competitive advantage. If you’ve been tasked with engaging social networks in your organization, this book is the perfect starting point, balancing definitions and historical background with actual application.