An Introduction to Magazine Writing
Autor Conrad C. Fink, Donald E. Finken Limba Engleză Paperback – 18 iul 1993
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Specificații
ISBN-13: 9780023375613
ISBN-10: 0023375612
Pagini: 320
Dimensiuni: 184 x 235 x 0 mm
Greutate: 0.94 kg
Ediția:1
Editura: Pearson Education
Colecția Allyn & Bacon
Locul publicării:Boston, United States
ISBN-10: 0023375612
Pagini: 320
Dimensiuni: 184 x 235 x 0 mm
Greutate: 0.94 kg
Ediția:1
Editura: Pearson Education
Colecția Allyn & Bacon
Locul publicării:Boston, United States
Cuprins
I. SETTING THE SCENE: THE AMERICAN MAGAZINE TODAY.
1. Understanding the Magazine Industry.
2. You and the Magazine Reader.
II. THE WRITER'S CRAFT.
3. Developing Strong Language Fundamentals.
4. Writing with Authority and Credibility.
5. Selecting and Reporting Your Story.
6. Story Form and Structuring—I.
7. Story Form and Structuring—II.
8. How to Attract and Hold Readers.
9. Selling Your Story—and Yourself.
III. WRITING FOR SPECIALIZED MAGAZINES.
10. Writing for Your Readers' Pocketbooks.
11. Writing Sports.
12. Writing for Technical Magazines.
13. Writing for Entertainment Magazines.
IV. THE LEGAL AND ETHICAL CONTEXT OF MAGAZINE WRITING.
14. You and the Law.
15. You, Ethics and Honest Writing.
Index.
1. Understanding the Magazine Industry.
2. You and the Magazine Reader.
II. THE WRITER'S CRAFT.
3. Developing Strong Language Fundamentals.
4. Writing with Authority and Credibility.
5. Selecting and Reporting Your Story.
6. Story Form and Structuring—I.
7. Story Form and Structuring—II.
8. How to Attract and Hold Readers.
9. Selling Your Story—and Yourself.
III. WRITING FOR SPECIALIZED MAGAZINES.
10. Writing for Your Readers' Pocketbooks.
11. Writing Sports.
12. Writing for Technical Magazines.
13. Writing for Entertainment Magazines.
IV. THE LEGAL AND ETHICAL CONTEXT OF MAGAZINE WRITING.
14. You and the Law.
15. You, Ethics and Honest Writing.
Index.
Caracteristici
- Authoritative authors—who are brothers —bring to this text knowledge of both the academic and the business aspects of magazine writing. Conrad Fink is a former journalist, author of five books and currently a professor of journalism. Donald Fink is the editor of two popular magazines published by McGraw-Hill.
- Two-chapter introduction to the magazine industry helps students understand the context of writing for magazines. Coverage encompasses industry economics, reader demographics and psychographics, marketing strategy and the phenomenon of “niche” publishing.
- Writing samples from actual magazines are paired with teaching concepts throughout the text, thus relieving instructors from the task of gathering examples to reinforce content. Both bad and good writing are illustrated; and many varied writing styles are presented.
- Thorough explanation of story structures includes written explanation, explanatory diagrams, and an example of each structure being used in an actual magazine sample.
- Unique coverage of how to get published provides detailed instruction on how to write a résumé, approach an editor, construct story ideas, write freelance proposals, and more!
- Solid coverage of writing for specialty “niche” magazines shows students how to find a market for their articles, then research the needs of specialized magazines and write articles that focus on the interests of that magazine's readers.
- Individual chapters focus on three of the most popular subjects for magazines—sports, technology and entertainment—giving students a wealth of “targeted tips” for getting published in these areas.
- Dozens of feature boxes—several in each chapter!—highlight pertinent issues in magazine publishing, both contemporary and historical.
- Pedagogical features in every chapter include a summary, notes and a recommended reading list.