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An Introduction to the Entertainment Industry

Autor Beth Bingham Georges
en Limba Engleză Paperback – 30 iul 2018
Entertainment is big business. Whether it¿s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a glimpse inside the industry to show how each segment operates as well as the challenges and trends within the business. Each chapter addresses a different segment of the entertainment industry including: Film Television Radio Theatre Music Sports Theme Parks Shopping The book is designed as an introductory text for entertainment studies courses and as an overview of the industry for those looking to pursue careers in the field of entertainment.
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Specificații

ISBN-13: 9781433159633
ISBN-10: 1433159635
Pagini: 254
Dimensiuni: 177 x 251 x 20 mm
Greutate: 0.48 kg
Ediția:Revizuită
Editura: Peter Lang Copyright AG

Notă biografică

Andi Stein is a Professor in the Department of Communications at California State University, Fullerton. She is the author of Why We Love Disney: The Power of the Disney Brand and Attracting Attention: Promotion and Marketing for Tourism Attractions and co-author of News Writing in a Multimedia World. She worked as a journalist and public relations practitioner for 16 years prior to entering academia. Stein has a B.A. from George Washington University, an M.A. from the University of North Carolina at Chapel Hill, and a Ph.D. from the University of Oregon. Beth Bingham Georges is a full-time Lecturer in the Department of Communications at California State University, Fullerton. She began her career in television news and has more than 18 years experience as a reporter, anchor, and producer in markets in Southern California and Georgia. Georges is the author of Workbook for Broadcast News Writing for Professionals. She has a B.A. from the University of California, San Diego, and an M.A. from California State University, Fullerton.

Descriere

The book is designed as an introductory text for entertainment studies courses and an overview of the industry for those looking to pursue careers in the field of entertainment.