They talk about the luck of the Irish. Well Paul Wilmot, author of "An Irish Slogan for Success" has been labelled lucky many times. But Paul believes there is more to winning than just being lucky. Everybody wants to be a winner, and when it comes to competitions, Paul has found a formula for success. Good, creative slogan writing can help you capture some of the thousands of amazing competition prizes that are on offer around the world and on the internet. Having won fantastic prizes such as a Landrover 4x4 Special Edition Tomb Raider, which was presented to Paul and his wife after an Adventure Day four-wheel driving experience, Paul knows what it feels like to receive that winning call, that knock on the door from the postman declaring you a winner A fantastic cruise to the Carribean with one of the major cruise operators in the world, a BMW car, a top spec television, bicycles, sports equipment - the list of prizes to come his way just goes on. Paul has great experience writing winning slogans and wants to share some of them with other keen compers so they too, can glean inspiration and motivation to help in their own slogan-writing. In this book you will be able to get ideas and see which slogans actually won Paul major prizes. Very often the key to success is multiple entries, if the competition rules allow. Of course it takes a lot of time and effort but if the prize is a big one, it is usually worth it. Paul often pens 20-30 slogans for one competition, looking at every possible angle from the company and brand's perspective, striving to find the combination of words they want to hear. Enjoy reading over the endless rhymes and poetic lines of slogan writing which have made a vast difference to Paul and his family's lives. You too can be a winner Not by being lucky, but by using skill and imagination, writing slogans that capture the judge's attention, leading to that magical phone call or letter, letting you know you have won a major prize