SEO is important for every business no matter its industry or competition. Optimizing a website will enable web developers to create content that is in line with the needs of the audience. While building a brand, many factors can't be controlled but you can improve a few of them by using SEO. By simply optimizing the website, we can make it visible to the target audience without paying anything, unlike the ad campaigns. This book covers aspects of performing SEO in an ethical way and how it can benefit a business to grow leaps and bounds. Apart from ethical techniques of SEO, it cautions the web developers about the penalties of following unethical techniques. It also draws the attention of the readers to the advantages of building a responsive website for different audiences using multiple-sized devices. The book also discusses different approaches that may benefit the start-ups to make informed business decisions converting visitors to loyal customers. Key features include: Requirements and benefits of SEO for Start-Ups; Parameters and tools needed for optimizing the website ; Desktop and Mobile SEO; and Recommendations to Start-Ups.