Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter); - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis