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Anatomy of a Business: What It Is, What It Does, and How It Works de Sasha P. Galbraith

Anatomy of a Business: What It Is, What It Does, and How It Works

Autor Sasha P. Galbraith
en Limba Engleză Hardback – 29 noi 2006 – vârsta până la 17 ani
From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of all shapes and sizes. Through dozens of examples and illustrations, Anatomy of a Business defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit-from marketing to finance, executive to human resource management-works. Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.The Merriam-Webster Dictionary contains no less than a dozen definitions for business, including commercial or mercantile activity, dealings and transactions, and an immediate task or objective. Anatomy of a Business considers these and many other dimensions of business as it takes the reader on a tour of the corporate world. From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of every shape and size, from the one-person garage operation to the multi-national conglomerate.Through dozens of examples and illustrations, Anatomy of a Business first defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit-from marketing to finance, executive to human resource management-works, asking such questions as: What does this department do? Why is it vital to the business? What positions and roles do people play? What type of education, knowledge, or experience do they need to succeed? Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.
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Specificații

ISBN-13: 9780313337932
ISBN-10: 0313337934
Pagini: 328
Dimensiuni: 178 x 254 x 26 mm
Greutate: 0.85 kg
Editura: Bloomsbury Publishing
Colecția Greenwood
Locul publicării:New York, United States

Notă biografică

Sasha Galbraith is a Partner in Jay R. Galbraith Management Consultants, Ltd., managing a variety of functions, including marketing, information technology, contract negotiations, human resources, and accounting, and with research specialties in joint venture management and women in business. She has served as an Adjunct Research Associate at IMD, the International Institute for Management Development, conducting educational seminars for senior executives, and in management positions at Karsten Realty Advisors and Wells Fargo Bank.

Cuprins

List of IllustrationsPrefaceAbbreviations1. IntroductionWhat is Business?History of BusinessBusiness as TradeThe Barter SystemThe Haves and the Have-nots: Natural Resources and Where's the Beef?Early TradersThe Silk RoadTrader as RaiderColonialism-The Sun Never Sets on the British (French, Portuguese, Spanish) EmpireThe First CorporationBusiness as CommunicationPony ExpressBusiness as Economic DevelopmentSummary2. Business BasicsTypes of BusinessesSole ProprietorshipPartnershipCorporationLimited Liability Company (LLC)Nonprofit OrganizationSome Basic EconomicsSupply and DemandMarket FormsFixed and Marginal CostsThe Value ChainBasic Organization TypesFunctional OrganizationHow to Read an Organization ChartMulti-business Unit or Divisional OrganizationMatrix OrganizationSummary3. Business StrategyWhat is Business Strategy?Levels of StrategyDifferent Approaches to StrategyPorter's Competitive StrategyBlue Ocean StrategyCore CompetenciesDiversification StrategyGeneral Electric's Number One or Number TwoScenario PlanningBalanced ScorecardThe Strategy Setting ProcessA Day in the Life of a Chief Strategy OfficerA Day in the Life of a Strategy Management ConsultantAt-Home DaysPublic Speaking/Presentation DaysWorkshop DaysCompany Visit DaysFilming DaysJobs in Business StrategyInternet ResourcesSummary4. LeadershipWhat is Leadership?Fayol and Taylor: Principles of ManagementLeadership and Power: Uses and AbusesCaptain of the Team: What Does a Leader Do?Managing StakeholdersBalancing ActDeveloping Leaders at All LevelsLeadership Styles: How Does a Leader Do It?Some ExamplesAndy "Mad Hungarian" Grove-Paranoid CEO"Neutron" Jack Welch-America's Toughest (and Most Admired) BossMeg Whitman-Open-minded InfluencerLee Iacocca-Superstar CEOHarold "Mean" Geneen-Micromanager Extraordinaire"Chainsaw" Al Dunlop-Rambo in PinstripesThe Board of DirectorsCorporate GovernanceA Day in the Life of a COOA Day in the Life of a CEOJobs in LeadershipSummary5. Finance and AccountingWhat is Finance?Why is Finance Important?The Concept of InterestPresent Value and Future ValueRiskSaving, Spending, Borrowing, and InvestingThe "Quants"What is Accounting?Financial StatementsWhy Are Financial Statements Important?The Balance SheetThe Income StatementOther Financial StatementsWhere Accounting and Finance MeetThe Audit FunctionControl SystemsSome Control FailuresInvestors: Shareholders and BondholdersStocksCommon versus Preferred StockStock ExchangesStock SplitThe Annual MeetingProxiesCreditorsLoans and LeverageBondsBonds and Interest RatesWhat Is a Credit Rating?The Yield CurveA Day in the Life of a Chief Financial OfficerInternet ResourcesEducational SitesFinancial Statement AnalysisJob Assistance SitesSummary6. MarketingWhat is Marketing?Why is Marketing Important?Strategic Marketing PlansThe SWOT AnalysisBCG Growth-Share MatrixIdentifying your CustomersCustomer, Shopper, UserCustomer ProfilesMarketing ApproachesMass MarketingMass CustomizationRelationship MarketingInternet MarketingOne-to-One MarketingCustomer Relationship ManagementBrands and BrandingBrand EquityBrand ExtensionsLaddering Process or How to Get at Core ValuesUnique Selling PropositionAdvertisingA Day in the Life of a Marketing ManagerInternet ResourcesGeneral Marketing Information SitesCRM Software VendorsSummary7. SalesWhat is Sales?Why is the Sales Function Important?Distribution ChannelsSelling to the ConsumerSelling to InstitutionsCall CentersWho is the Customer?Segmentation of the Sales ForceReward Structure (or Incentives)Salary or Commission?QuotasPublic Recognition and Award ProgramsA Day in the Life of a Sales ExecutiveInternet ResourcesSummary8. Management of Information SystemsWhat is the Management of Information Systems?The Automation of Information and CommunicationWhy is MIS/IT Important?Business Process EngineeringThe People in MISInformation ProcessingData WarehousingData MiningLegacy SystemsDecision Support SystemsData SilosData MartsSwivel-Chair NetworksWho Owns the Data?Systems DesignEnd Product UtilitySystem ReliabilityRepair and UpgradesSecurityHacker and Phisher PatrolKeeping Business and Customer Data SafeA Day in the Life of an MIS ManagerInternet ResourcesBusiness Intelligence Software CompaniesIT Research CompaniesSummary9. Human ResourcesWhat is Human Resources?Why is Human Resources Important?Strategic Versus Transactional Human ResourcesAdministrators, Specialists, and GeneralistsThe Hiring ProcessPersonality and Skills TestsHire for Skills or Attitude?The Appraisal ProcessTo Rank or Not to Rank?Talent Management and People DevelopmentThe Diversity DebateTrainingJob Rotation and Strategic AssignmentsBuilding the GeneralistMotivationReward SystemsJob-based PaySkill-based PayPay for PerformanceOrganization DevelopmentOrganization BehaviorOrganization DesignA Day in the Life of an HR ManagerInternet ResourcesEducational SitesCareer InformationOrganization DevelopmentSummary10. Supply ChainWhat is a Supply Chain?Supply Chain versus Value ChainWhy is the Supply Chain Important?Partnering Along the Supply ChainProcurement or PurchasingWhat Is Purchasing?Why Is Purchasing Important?Economies of ScaleLeveraging Purchasing PowerB-2-B ExchangesAuctions and Reverse AuctionsOperationsWhat Is Operations?Why Is the Operations Function Important?Mass Production, Mass Consumption, and the Disembodied WorkerFactors of ProductionManufacturing Planning and Control SystemsMRP and MRP-IIJob ShopsMass CustomizationLean ManufacturingJust-in-Time and KanbanQuality, Six-Sigma, and ISO CertificationOutsourcingWhy Outsource?Logistics and DistributionWhat Is Logistics?Scheduling Algorithms (Linear Programming)What Is Distribution?RFIDA Day in the Life of a Supply Chain ExecutiveCareers in Supply Chain ManagementLayout WorkerSupervisor, Electrical AssembliesLogistics EngineerInternet Resourcese-Procurement ToolsDecision Analysis ServicesJob Shops (precision parts contract manufacturing)Summary11. Research and DevelopmentWhat is Research & Development?Why is Research & Development Important?R&D as a Percent of Total Sales (R&D Intensity)R&D Through the GenerationsFirst Generation R&DSecond Generation R&DThird Generation R&DFourth Generation R&DThe Treasure HuntDifferent Innovation ModelsThe Greenhouse Effect: Nurturing Good IdeasSkunk WorksGreatest Idea and Best Failure AwardsCustomer Insights or Lead Customer R&DIf We Build It, Will They Buy It?The Design and Development ProcessEvaluating Product DevelopmentDecision TreesPERT and Gantt ChartsPhased Process EvaluationsMetricsA Day in the Life of an R&D ManagerInternet ResourcesSummary12. Other Staff FunctionsLegalWhat Does the Legal Department Do?ContractsIntellectual Property ProtectionLegal DefensePublic DocumentsSenior Management CounselWhy Is the Legal Department Important?CommunicationsInternal CommunicationsExternal CommunicationsInvestor RelationsCorporate GovernanceCorporate Social ResponsibilityPublic AffairsHealth, Safety, and EnvironmentQualityCustomer AdvocacyA Day in the Life of a Corporate Affairs ExecutiveSummaryAppendix: Job/Career Training and Preparation ResourcesGlossaryNotesAnnotated BibliographyIndex

Recenzii

Galbraith, a management consultant whose has taught seminars for executives, set an ambitious goal to produce a basic reference on business that covers the principles of management in an entertaining way..Recommended. Business administration students and general readers with an interest in business.
Written in an informal and engaging style, the book is likely to appeal to a younger audience at the upper high school or undergradute level with little or no knowledge of business..Galbraith offers an engaging bird's eye view of the field..Galbraith should be commended for successfully completing the challenging task of reducing the complex and expansive field of business into a readable and instructive one-volume work. Her ability to translate complex concepts into accessible and understandable language is in itself admireable. Moreover, the fact that she covers so many diverse subjects equally is even more extraordinary.
This book focuses on the basics of business for high school and undergraduate students and serves as an introduction to the principles behind strategy, leadership, finance and accounting, marketing, sales, management of information systems, human resources, the supply chain, research and development, and other staff functions, such as the legal department and investor relations. Throughout the book, sections on the everyday experiences of executives are provided. The bibliography is annotated.