Evolution forces companies to search for new means of competition. Information technology, management science, and process knowledge are no longer enough to differentiate your business and stay competitive. Business executives often suffer from poor forecasts, insufficient data, and misleading advice that directs them towards imprudent decisions. Eventually, they find their businesses unprepared for yet another crisis and they ultimately fail. This book is about business analytics - a new competitive advantage for companies. In it, Kuandykov describes the methods that will help your business stay ahead of its rivals, foresee future crises, survive them, and move on after them. The book is written in a plain language and is aimed at a broad audience. Readers will enjoy its fresh view on business analytics methods, its real world examples, and its useful hints and ideas for their work. The book is sure to be an invaluable resource for a broad range of business disciplines.