Applicability of Web 2.0 Tools for Customer Retention
Autor Tomas Paulitschen Limba Engleză Paperback
Abstract
1.Introduction
1.1.Description of the problem
1.2.Research Questions
1.3.Limitations
1.4.Methods
1.5.Structure
2.Web 2.0
2.1.Definition and history of Web 2.0
2.2.Web 2.0 tools
2.3.Summary
3.Customer Retention
3.1.Definition
3.2.Opportunities and Threats of customer retention
3.3.Effectiveness of customer retention
3.4.Managing customer retention
3.5.Critique in measuring customer retention
3.6.Summary
4.Web 2.0 tools for Customer Retention
4.1.Web 2.0 tools in the fields of application of e-commerce
4.2.Facebook vs. Twitter
4.3.Summary
5.Conclusion
5.1.Outlook to further research
6.List of References
6.1.Books and Articles in Journals
6.2.Online Journals and Documents Studienarbeit
Autor: Tomas Paulitsch (Pseudonym dokumente-online.com)
Fachhochschule Krems
2015
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Specificații
ISBN-13: 9781517282837
ISBN-10: 1517282837
Pagini: 90
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.13 kg
ISBN-10: 1517282837
Pagini: 90
Dimensiuni: 152 x 229 x 5 mm
Greutate: 0.13 kg