Applied Business Rhetoric
Autor Elizabeth C. Tomlinsonen Limba Engleză Hardback – 14 dec 2023
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Specificații
ISBN-13: 9781666905472
ISBN-10: 166690547X
Pagini: 242
Dimensiuni: 157 x 235 x 19 mm
Greutate: 0.52 kg
Editura: Lexington Books
ISBN-10: 166690547X
Pagini: 242
Dimensiuni: 157 x 235 x 19 mm
Greutate: 0.52 kg
Editura: Lexington Books
Cuprins
Acknowledgements
Chapter 1: Introduction
Part I: Launching Businesses
Chapter 2: Audience and the Creation of Adherence
Chapter 3: Topoi and Founders¿ Initial Audiences
Chapter 4: Stasis as Heuristic: The Development of Early Stage Businesses
Chapter 5: Stasis for Analysis: Appealing to Investors
Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers
Chapter 7: Epideictic Rhetoric: Founders¿ Approaches to Establishing Shared Values
Part II: Sustaining Businesses
Chapter 8: Case Study: A Longitudinal Examination of a Business¿s Rhetorical Work in Creating
Customer Adherence Through their Website
Chapter 9: Loci: Using Corporate Social Media to Connect With Customers
Chapter 10: Kairos and the Timely Pivot
Chapter 11: Metaphors and Annual Reports
Chapter 12: Visual Rhetoric in Business Documents
Chapter 13: Conclusion
References
About the Author
Chapter 1: Introduction
Part I: Launching Businesses
Chapter 2: Audience and the Creation of Adherence
Chapter 3: Topoi and Founders¿ Initial Audiences
Chapter 4: Stasis as Heuristic: The Development of Early Stage Businesses
Chapter 5: Stasis for Analysis: Appealing to Investors
Chapter 6: Ethos: Establishing a Reputation with Investors and Consumers
Chapter 7: Epideictic Rhetoric: Founders¿ Approaches to Establishing Shared Values
Part II: Sustaining Businesses
Chapter 8: Case Study: A Longitudinal Examination of a Business¿s Rhetorical Work in Creating
Customer Adherence Through their Website
Chapter 9: Loci: Using Corporate Social Media to Connect With Customers
Chapter 10: Kairos and the Timely Pivot
Chapter 11: Metaphors and Annual Reports
Chapter 12: Visual Rhetoric in Business Documents
Chapter 13: Conclusion
References
About the Author