Cantitate/Preț
Produs

Applying Communication Theory for Professional Life: A Practical Introduction

Autor Marianne Dainton, Elaine D. Zelley
en Limba Engleză Paperback – 13 noi 2022
Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.
Citește tot Restrânge

Preț: 81258 lei

Preț vechi: 105530 lei
-23% Nou

Puncte Express: 1219

Preț estimativ în valută:
15551 16359$ 12976£

Carte disponibilă

Livrare economică 19 decembrie 24 - 02 ianuarie 25
Livrare express 04-10 decembrie pentru 13416 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781544385945
ISBN-10: 1544385943
Pagini: 304
Dimensiuni: 187 x 232 x 20 mm
Greutate: 0.54 kg
Ediția:Revizuită
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States

Cuprins

Chapter 1 • Introduction to Communication Theory
Chapter 2 • Theory Development
Chapter 3 • Cognition and Intrapersonal Communication
Chapter 4 • Interpersonal Communication
Chapter 5 • Culture
Chapter 6 • Persuasion
Chapter 7 • Strategic Communication
Chapter 8 • Group Communication
Chapter 9 • Organizational Communication
Chapter 10 • Mass Communication
Chapter 11 • Mediated Communication
Chapter 12 • What Should a Communicator Do?

Notă biografică

Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne¿s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication.

Descriere

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.