The concept of image has gained great importance in recent decades, and both men and women are well aware that, to succeed, it is essential to take care of one s image. In the case of women, makeup, along with hairstyle and clothing, is undeniably one of the pillars of that image. However, not all women know how to apply makeup, and that inexperience constitutes an unforgiveable sin today, owing to the amount of products that exist that bring about good results. A small amount of products and tools and knowing a few basic techniques is all that is needed. The result is well worth it; the time and effort invested will be for the best possible purpose: yourself."