Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article repositories, which are also called article directories and article banks, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do - it is also one of the least expensive ways to market a business. In fact, it can even be free, costing you nothing more than your time. There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website and increasing newsletter signups. Article marketing is also used to make sales and to build credibility. Anyone who wants to establish themselves as an expert in their niche should take advantage of all that article marketing has to offer.