Artificial Mythologies: A Guide to Cultural Invention

Artificial Mythologies was first published in 1997. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.
Cultural critics teach us that myths are artificial. Cultural innovators use the artificial to make something new. In this exhilarating guide, Craig J. Saper takes us on an eye-opening tour of the process of cultural invention-willfully entertaining foolish, absurd, even fake, solutions as a way of reaching new perspectives on cultural problems. Saper deploys this method to reveal unsuspected connections among major cultural issues, such as urban decay, the dangers of television's power, family values, and conservative criticism of higher education.
The model Saper uses builds on the later works of the revered French cultural critic Roland Barthes. These works, Saper argues, suggest poignant, playful, and productive ways of engaging dominant methodologies and mythologies. Artificial Mythologies shows us how, by allowing the artificial-our received ideas, common responses, and cultural mythologies-full play, we can arrive at provocative new solutions. The book demonstrates that the very conceptions of media and sociocultural issues that stymie innovation can be made to serve the cause of invention.
Craig J. Saper is assistant professor in the Department of English at the University of Pennsylvania.