This book charts the turnaround of the Asda business, from the perspective of culture and people. The author discusses 7 principles which businesses can use as practical tools to generate high performance through engagement. This is a business book which uses the technique of story telling to stimulate the reader, and uses case study material to back up the learning. The reader will take away a practical agenda, to improve the performance of any business. It is thought provoking, simple and effective. If you want to engage your people and drive higher levels of performance, this book is for you.