Asian Business Discourse(s): Studies in Language and Communication, cartea 29
Editat de Francesca Bargiela-Chiappini, Maurizio Gottien Limba Engleză Paperback – 9 noi 2005
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Specificații
ISBN-13: 9783039108046
ISBN-10: 3039108042
Pagini: 350
Dimensiuni: 151 x 226 x 22 mm
Greutate: 0.48 kg
Ediția:Nouă
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Studies in Language and Communication
ISBN-10: 3039108042
Pagini: 350
Dimensiuni: 151 x 226 x 22 mm
Greutate: 0.48 kg
Ediția:Nouă
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Studies in Language and Communication
Cuprins
Contents: Francesca Bargiela-Chiappini/Maurizio Gotti: Introduction ¿ Dániel Zoltán Kádár: Power and Profit: The Role of Elevating / Denigrating Forms of Address in Pre-modern Chinese Business Discourse ¿ Kenneth Kong: Metaphors in Network Marketing Discourse: Language, Ideology and Organisational Culture in Hong Kong ¿ Miranda Lee: Uniqueness of Asian Promotion Discourse: A Contrastive Study of Hong Kong Bilingual Texts and Native English Texts ¿ Yunxia Zhu: Effective Communication in Chinese Business Fax Writing ¿ Habil Hadina/Shameem Rafik-Galea: Communicating at the Workplace: Insights into Malaysian Electronic Business Discourse ¿ Bertha Du-Babcock: Communication Behaviors in Intra- and Inter-cultural Decision-making Meetings ¿ Carl Hinze: Looking into `Face¿: The Importance of Chinese Mian and Lian as Emic Categories ¿ Michael Haugh: What Does `Face¿ Mean to the Japanese? Understanding the Import of `Face¿ in Japanese Business Interactions ¿ Winnie Cheng/Martin Warren: // well I have a DIFferent // THINking you know //: A Corpus-driven Study of Disagreement in Hong Kong Business Discourse ¿ Song Mei Lee-Wong: Raising Awareness of Hedging in Chinese Business Letters: Linguistic Symbol of Precision or Politeness? ¿ Yeonkwon Jung: Power and Politeness in Korean Business Correspondence ¿ Carmela Briguglio: Developing an Understanding of English as a Global Language for a Business Setting.