Surveys over the last twenty years have seen an ever-growing number of Americans disclaim religious affiliations and instead check the "none" box. In the first sociological exploration of organized secularism in America, Richard Cimino and Christopher Smith show how one segment of these "nones" have created a new, cohesive atheist identity through activism and the creation of communities. According to Cimino and Smith, the new upsurge of atheism is a reaction to the revival of religious fervor in American politics since 1980. Feeling overlooked and underrepresented in the public sphere, atheists have employed a wide variety of strategiessome evangelical, some based on identity politicsto defend and assert themselves against their ideological opponents. These strategies include building and maintaining communities, despite the absence of the kinds of shared rituals, texts, and laws that help to sustain organized religions. Drawing on in-depth interviews with self-identified atheist, secularist, and humanist leaders and activists, as well as extensive observations and analysis of secular gatherings and media, Cimino and Smith illustrate how atheists organize and align themselves toward common goals, and how mediaparticularly web-based mediahave proven invaluable in connecting atheists to create a powerful virtual community. Cimino and Smith show that, in addition to the Internet, secularists draw on new forms of ritual to build their burgeoning community. This groundbreaking study will be essential reading for anyone seeking to understand the growing atheist movement in America.