Attention Hacking – The Power of Social Media Selling in Insurance and Finance

ROBIN KIERA is CEO of Digitalscouting, one of the hottest consulting and marketing agencies in Europe, where he works with top-ranked influencers, speakers, and thought leaders in the insurance and finance industries. Robin is a frequent public speaker at insurance and tech events.

Foreword by Julian Teicke xiii Foreword by Dr Stefan Knoll xvii Introduction xix Part I: Introducing Attention Hacking 1 Chapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3 Chapter 2: 'It's the Mindset, Stupid.' 17 Chapter 3: Sales Is Broken, and Operations Has Seen Better Times 29 Chapter 4: Imagine It's the End-of-the-Year Selling Season and No One Is Listening 39 Chapter 5: How Attention Hacking Works 49 Chapter 6: Knowledge Is Not in Short Supply 57 Part II: Implementing Attention Hacking 63 Chapter 7: Set (Unrealistic) Goals 65 Chapter 8: Get Started on the Right Foot 69 Chapter 9: Engage Your Community 75 Chapter 10: Use Suitable Formats 85 Chapter 11: Digitally Scale Offline Events 101 Chapter 12: Be Where the Customer Is 111 Chapter 13: Become a Content Machine 167 Chapter 14: Identify Your Relevant Influencers 173 Chapter 15: Build Social Media into Your Daily Routine 175 Chapter 16: Build an Effective Sales Funnel 177 Chapter 17: Summing Up Attention Hacking 183 Chapter 18: Digitalscouting: We Make Your Customer Come to You 187 Index 191