Auditory Contributions to Food Perception and Consumer Behaviour
Charles Spence, Felipe Reinoso Carvalho, Carlos Velasco, Qian Janice Wangen Limba Engleză Hardback – 16 oct 2019
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Specificații
ISBN-13: 9789004416284
ISBN-10: 9004416285
Dimensiuni: 155 x 235 mm
Greutate: 0.7 kg
Editura: Brill
Colecția Brill
ISBN-10: 9004416285
Dimensiuni: 155 x 235 mm
Greutate: 0.7 kg
Editura: Brill
Colecția Brill
Cuprins
Contents
Note on Contributors
Introduction to Auditory Contributions to Food Perception and Consumer BehaviourC. SPENCE, F. REINOSO-CARVALHO, C. VELASCO and Q. J. WANG
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary ReviewC. SPENCE, F. REINOSO-CARVALHO, C. VELASCO and Q. J. WANG
Variations in Food Acceptability with Respect to Pitch, Tempo, and Volume Levels of Background MusicA. FIEGEL, A. CHILDRESS, T. L. BEEKMAN and H.-S. SEO
High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product MemoryM. PETERS RIT, I. CROIJMANS and L. J. SPEED
Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting ExperienceF. REINOSO-CARVALHO, S. DAKDUK, J. WAGEMANS and C. SPENCE
A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising EffectivenessK. MOTOKI, T. SAITO, R. NOUCHI, R. KAWASHIMA and M. SUGIURA
Taste the Bass: Low Frequencies Increase the Perception of Body and Aromatic Intensity in Red WineJ. BURZYNSKA, Q. J. WANG, C. SPENCE and S. E. P. BASTIAN
Analysing the Impact of Music on the Perception of Red Wine via Temporal Dominance of SensationsQ. J. WANG, B. MESZ, P. RIERA, M. TREVISAN, M. SIGMAN, A. GUHA and C. SPENCE
Index
Note on Contributors
Introduction to Auditory Contributions to Food Perception and Consumer BehaviourC. SPENCE, F. REINOSO-CARVALHO, C. VELASCO and Q. J. WANG
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary ReviewC. SPENCE, F. REINOSO-CARVALHO, C. VELASCO and Q. J. WANG
Variations in Food Acceptability with Respect to Pitch, Tempo, and Volume Levels of Background MusicA. FIEGEL, A. CHILDRESS, T. L. BEEKMAN and H.-S. SEO
High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product MemoryM. PETERS RIT, I. CROIJMANS and L. J. SPEED
Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting ExperienceF. REINOSO-CARVALHO, S. DAKDUK, J. WAGEMANS and C. SPENCE
A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising EffectivenessK. MOTOKI, T. SAITO, R. NOUCHI, R. KAWASHIMA and M. SUGIURA
Taste the Bass: Low Frequencies Increase the Perception of Body and Aromatic Intensity in Red WineJ. BURZYNSKA, Q. J. WANG, C. SPENCE and S. E. P. BASTIAN
Analysing the Impact of Music on the Perception of Red Wine via Temporal Dominance of SensationsQ. J. WANG, B. MESZ, P. RIERA, M. TREVISAN, M. SIGMAN, A. GUHA and C. SPENCE
Index
Notă biografică
Charles Spence (PhD) is a professor of experimental psychology at Oxford University. His prize-wining research investigates the factors that influence what we eat and what we think about the experience. He is the author of the international bestseller Gastrophysics: The new science of eating (2017; Penguin Viking) – winner of the 2019 Le Grand Prix de la Culture Gastronomique, and Multisensory Packaging Design (2019; Palgrave MacMillan).
Felipe Reinoso-Carvalho, PhD, is an assistant professor at Universidad de los Andes School of Management (Colombia). He designs experiences blending experiential marketing and multisensory perception. He holds invited scholar positions at KU-Leuven and IAE-Angers.
Qian Janice Wang, PhD, is an assistant professor at Aarhus University’s Department of Food Science. She researches how contextual factors, especially background music, influences people’s relationship with food. Her work has been covered in publications such as the Financial Times, The Economist, La Revue du Vin de France, and Le Figaro.
Carlos Velasco is an associate professor at the Marketing Department, BI Norwegian Business School, where he co-founded the Center for Multisensory Marketing. His work on multisensory experiences is at the intersection between psychology, marketing, and human-computer interaction.
Felipe Reinoso-Carvalho, PhD, is an assistant professor at Universidad de los Andes School of Management (Colombia). He designs experiences blending experiential marketing and multisensory perception. He holds invited scholar positions at KU-Leuven and IAE-Angers.
Qian Janice Wang, PhD, is an assistant professor at Aarhus University’s Department of Food Science. She researches how contextual factors, especially background music, influences people’s relationship with food. Her work has been covered in publications such as the Financial Times, The Economist, La Revue du Vin de France, and Le Figaro.
Carlos Velasco is an associate professor at the Marketing Department, BI Norwegian Business School, where he co-founded the Center for Multisensory Marketing. His work on multisensory experiences is at the intersection between psychology, marketing, and human-computer interaction.