There are specific marketing strategies that apply uniquely to Internetmarketing. If you're not staying on top of these Internet marketingstrategies and implementing them, your website will not get traffic andyou'll miss out on one of the most efficient, lucrative sources of newcustomers for your business. One of the stumbling blocks keeping most local business owners fromusing online marketing strategies to grow their customer base is that theysimply have no idea what needs to be done. Online marketing is so newand such unfamiliar territory for most business owners that they don'tknow where to start. They spend so much time running their business,taking care of their customers and managing their staff that they don'thave the time to learn something new - especially something that'sconstantly evolving.Today, most local business owners are running lean and hungry. Theyneed more work. They need to get more customers in through the door.They need to adapt to the changing economy. Today's businessenvironment is in constant flux - specifically, the whole process ofreaching your target market cost-effectively is nothing like it was even adecade ago. Understanding these changes and meeting the challenges theypresent is essential to the survival of your business.