Starting from the premise that current society is in a state of crisis post-globalization, characterized by massive standardization of culture. It is believed that fashion reflects the way of living and thinking of a society, but also acts on this, being able to produce new agenciamentos from their artifacts. From the observation of recovery movements of the subjective aesthetic experience, manifested in the will of the subject to be singular is questioned: how to enhance the teaching of fashion design in order to promote authorial design? Given this questioning seeks to understand the movements of reaction to the massification of creation through the discourse of creation in fashion and its powers.