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Automobile Design Graphics de Steven Heller

Automobile Design Graphics

Autor Steven Heller, Jim Donnelly Editat de Jim Heimann
en Limba Engleză Hardback – 14 iun 2016
Was ist noch schöner als ein neues Auto? Die Vorfreude auf das neue Auto: Die Vermarktung von Autos war ein akribisch geplanter Prozess, zu dem auch eine Verkaufshilfe gehörte, in der sämtliche Tugenden des jeweiligen Automobils im Detail angepriesen wurden: der Prospekt. Automobile Design Graphics stellt erstmals über 500 dieser seltenen Sammlerstücke zusammen, von fast in Vergessenheit geratenen Herstellern wie Tucker, Ajax oder Columbia bis zu den Legenden der Branche wie General Motors, Ford und Chrysler.
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Specificații

ISBN-13: 9783822853719
ISBN-10: 3822853712
Pagini: 368
Dimensiuni: 210 x 317 x 35 mm
Greutate: 2.4 kg
Ediția:2007
Editura: Taschen Books

Notă biografică

Kulturanthropologe und Grafikdesign-Experte Jim Heimann ist Executive Editor bei TASCHEN in Los Angeles. Er ist Autor zahlreicher Bücher über Architektur, Popkultur und die Geschichte der amerikanischen Westküste, insbesondere Los Angeles und Hollywood. Seine einzigartige Privatsammlung von Kuriositäten war schon in Museen der ganzen Welt und in vielen seiner Bücher zu bewundern.

Descriere

Dream a little dream: The art of selling more than just a carMarketing one of the major purchases of their lives to Americans was an exacting process that involved not only traditional advertising but also a crucial item that extolled the virtues of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs hence specimens of antique and vintage car brochures are rare collector s items today.Frequently overlooked in design and automotive histories, this piece of ephemera is a surprisingly lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), this unprecedented visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and America s preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this books is visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.Text in English, French, and German"