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Automotive Management

Autor Jens Diehlmann, Joachim Hacker
en Limba Engleză Paperback – vârsta de la 18 până la 21 ani

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

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Specificații

ISBN-13: 9783110489309
ISBN-10: 3110489309
Pagini: 288
Dimensiuni: 168 x 241 x 15 mm
Greutate: 0.48 kg
Ediția:2
Editura: WALTER DE GRUYTER INC