Awaken the Monster shows Sales Professionals and Entrepreneurs how to revive their sales careers, using some of the most effective business tenets in history. Awaken the Monster asks a key question: what really prevents someone from rebounding from a sales career decline or stagnation? Most salespeople or business owners who cannot recover have a tendency to blame themselves and are often tempted to dwell on the past rather than look to the future. But Awaken the Monster unleashes the handcuffs that traps individuals into the role of doing the same bad habits day in and day out. Failure is not bad, it's inevitable. How we respond to failure is the true test of one's will. Awaken the Monster is a workbook for sales success, spelling out in detail, how sales professionals can adopt winning themes and strategies and leverage them to achieve greater success in their careers - and their lives. Inside the book offers examples from some of the great business icons of all time illustrating how they bounced back from setbacks and thrived as a result of it.