Cantitate/Preț
Produs
Total produse
Vezi coșul
B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade de Gerrit Heinemann

B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade

Autor Gerrit Heinemann
en Limba Engleză Paperback – 12 noi 2022
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Citește tot Restrânge

Preț: 51756 lei

Preț vechi: 60888 lei
-15% Nou

Puncte Express: 776
Preț estimativ în valută:
9908€ • 10299$ • 8215£

Carte tipărită la comandă

Livrare economică 07-21 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783658385279
ISBN-10: 3658385278
Pagini: 205
Ilustrații: XV, 205 p. 1 illus.
Dimensiuni: 168 x 240 x 16 mm
Greutate: 0.39 kg
Ediția:1st ed. 2023
Editura: Springer Fachmedien Wiesbaden
Colecția Springer
Locul publicării:Wiesbaden, Germany

Cuprins

Basics of B2B eCommerce.- Special features of B2B eCommerce.- Business models in B2B eCommerce.- Best practices in B2B eCommerce.- Risks in B2B eCommerce.
 

Notă biografică

 
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.

Textul de pe ultima copertă

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
The content
· Basics of B2B eCommerce
· Special features of B2B eCommerce
· Business models in B2B eCommerce
· Best Practices in B2B eCommerce
· Risks in B2B eCommerce
  • The author
    Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
This book is a translation of an original German edition. The translation was done with the help ofartificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Caracteristici

Basics, special features and business models of B2B eCommerce Shows the consequences and opportunities for online sales in B2B With illustrative best practice examples