All businesses rely on backend sales and their resources whether they know it or not. The resources are quite simply the audience they promote to, and others that promote for them. In the case of us online marketers, that's affiliates, customers, long term customers, joint venture prospects and our lists. When you have just a small number of each of these resources at your disposal, the road to success becomes a much easier ride. Gathering new resources is often labeled as expensive by many marketers. It doesn't have to be though, and that's what we're going to demonstrate to you in this manual. Getting the audience to promote to doesn't have to be a time consuming, awkward or complicated affair, and it is mighty profitable every time.