Balanced Scorecard - the European way. The management-instrument Balanced Scorecard is used all over the world, but mostly oriented preferably only on financial success - not just balanced In Europe companies prefer a more sustainable way: integrating all relevant stakeholders into the strategic process, realising that there are different interests and nevertheless trying to find a strategic solution accepted and supported by everybody. We are going to show the significant potential of this method: goal-oriented actions of various individuals can be effectively directed towards a common goal Friedag & Schmidt tell a story about a German non-profit-organisation and showing step by step the way to achieve a common and sustainable future. You will be able to understand what a balanced scorecard is, its advantages, and how a strategy is developed and implemented - be it in a business company or in any other organisation.