When a bartender is trained there is lots of focus on mixing and techniques. However, how to sell is frequently overlooked in a bartenders training. This book aims to fix that deficiency. In it's pages, the author will teach you how to sell when you are behind the bar. These are time tested, prove techniques that will raise sales and increase tips Whether you are a bartender or a bar owner, you have a vested interest in increasing sales. More revenue for a bar means higher profits for the bar owner, expansion and business success. For the bartender, more sales mean more tips and better job security. Imagine as a bartender or bar owner, if every customer of the bar spent only $2 more on every visit due to the sales abilities of the bartender. What would $2 mean? For the bar owner, that is $2 more in revenue, for the bartender it might mean as much as $.40 in tip. That might not seem like a lot, but with only 50 customers a night, that is over $36,000 in additional revenue every year. For the bartender, that can mean over $7,000 in additional tips. The techniques in this book can help you do just that. They are simple, easy to apply techniques that can be used over and over. These are not high pressure sales tactics. However, with consistent application, these techniques can turn any bartender into a trained sales force. Stop letting money walk out the door of your bar.