Vanessa Freerks analyzes how Baudrillard re-actualizes Nietzsche¿s On the Genealogy of Morals, investigating how themes and approaches in Baudrillard¿s Consumer Society, Simulacra and Simulations and Symbolic Exchange and Death resonate with Nietzsche¿s On the Genealogy of Morals. This book fills a gap in the limited literature available on the relation between Baudrillard¿s thought to that of Nietzsche and Heidegger. Baudrillard with Nietzsche and Heidegger: A Contrastive Analysis is essential reading for students and scholars of continental philosophy, sociology, and cultural theory.