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Becoming the Expert de John W. Hayes

Becoming the Expert

Autor John W. Hayes
en Limba Engleză Paperback – 6 ian 2013
Explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.
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Specificații

ISBN-13: 9781908003614
ISBN-10: 1908003618
Pagini: 120
Dimensiuni: 140 x 216 x 7 mm
Greutate: 0.16 kg
Editura: HARRIMAN HOUSE LTD

Notă biografică

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness. Working alongside some of the biggest names in ecommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow. As the author of numerous white papers, blog posts and guest editorials across a wide range of trade and mainstream publications he is widely recognised as an influential Thought Leader in the SME online marketing arena. In his first book, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, he shares his tips and tactics for positioning yourself as an industry expert and building your business on the back of a solid campaign of Thought Leadership Marketing.

Cuprins

About the author Preface 1. An Introduction to Thought Leadership Marketing So what is Thought Leadership Marketing? Who are the Thought Leaders? Are you a Thought Leader? Typical reservations about Thought Leadership 2. Finding Your Voice Turning Ideas into Thought Leadership Your Voice Finding someone else's voice 3. Thought Leadership Channels Blogging Example Blog Post Guest editorials Public relations (PR) Press releases The elevator pitch Become a source White papers Books/eBooks Video 67 Public speaking/events Organising your own events Webinars Joined-up thinking Calculating the value of PR 4. Using Social Media to Position Yourself as a Thought Leader A quick guide to ... Social media should not be a waste of time Socialise your content 5. Building a Community Around Your Thought Leadership Ten tips to help you build a community around your thought leadership Putting the power of community to work Third-party communities Empowering colleagues Empowering partners A clandestine meeting which produces many leads Conclusion - Your First Steps Towards Thought Leadership Final thought