Cantitate/Preț
Produs

Beer, Sociability, and Masculinity in South Africa

Autor Anne Kelk Mager
en Limba Engleză Paperback – iun 2010
Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, it’s valorising of male sociability and sports, and the corporate culture of South African Breweries, the world’s most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets—including the United States with the purchase of Miller Brewing Company—and continues to bolster its role in the world of men, sports, and social drinking. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.
Citește tot Restrânge

Preț: 15841 lei

Nou

Puncte Express: 238

Preț estimativ în valută:
3032 3149$ 2518£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780253221803
ISBN-10: 0253221803
Pagini: 248
Dimensiuni: 152 x 227 x 16 mm
Greutate: 0.34 kg
Editura: MH – Indiana University Press

Cuprins

Acknowledgments; Introduction; 1. E-spotini: Illicit Drinking, Prohibition, and Sociability in Apartheid’s Townships; 2. “If You Want to Run with the Big Dogs”: Beer Wars, Competition, and Monopoly; 3. Beer Advertising: Making Markets and Imagining Sociability in a Divided Society; 4. “Tomorrow Will Also Be a Hard Day”: Antisocial Drinking Cultures and Alcoholic Excess; 5. Remaking the Old Order: Beer, Power, and Politics; 6. Heritage and Beer Tourism: Re-imagining Beer after Apartheid; 7. Global Competition, World Class Manufacturing, and National Economic Restructuring; Epilogue: Global and LocalAppendix; Notes; Bibliography; Index

Recenzii

"A compelling sotry of how one of the most successful corporations in South Africa managed to thrive during the apartheid period. . . . At the same time, this is a study of the history of beer drinking, corporate culture in South Africa, the public sphere under apartheid and after, and gender and race relations." Ivan Karp, Emory University

Notă biografică


Descriere

Beer, commerce, and public culture in South Africa