Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, DMCP, shares her insights and stories about how she built an international award-winning company, Red Velvet Events (RVE), and made it a roaring success. From Cindy's triumphs-and from her mistakes-you'll learn how to- Unlock your creativity- Find the right clients- Handle finances- Take risks- Master networking- Use social media as a powerful business tool- Define your company culture- And moreBehind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy's help, you'll soon Outplan. Outplay. Outparty (R) the competition with a profitable new career that you can be passionate about.