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Ben & Jerry's: The Inside Scoop de Fred "Chico" Lager

Ben & Jerry's: The Inside Scoop

Autor Fred "Chico" Lager Jerry Greenfield
en Limba Engleză Paperback – 30 apr 1995
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
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Specificații

ISBN-13: 9780517883709
ISBN-10: 0517883708
Pagini: 276
Ilustrații: 16-PAGE B/W INSERT
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.41 kg
Editura: Three Rivers Press (CA)

Descriere

In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.

Notă biografică

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.