Why follow young YouTuber Bethany Mota as she puts on her makeup, shows her new fashion purchases, and discusses the contents of her purse? Because Mota is one of today's most successful and influential internet celebrities. She has more than 10 million followers on YouTube and more than 5 million on Instagram. This insightful and inspiring account of Mota's rise to fame includes how her experiences being bullied as a pre-teen led to her eventual influence on today's business model of online advertising and branding.