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Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Editat de Susan Dowd
en Limba Engleză Paperback – 17 oct 2013
Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
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Specificații

ISBN-13: 9781555709129
ISBN-10: 1555709125
Pagini: 286
Dimensiuni: 216 x 279 x 16 mm
Greutate: 0.71 kg
Ediția:New.
Editura: Neal-Schuman Publishers, Inc.