Beyond Fashion

Ilaria Caielli has a degree in history and art criticism, and in communication and the culture of fashion. An expert who is incredibly passionate about fashion, Caielli regularly collaborates with several publications, including Il Corriere della Sera and Vanity Fair Italia. She develops editorial content for major Italian fashion brands. In the last 10 years she has lived in China, the United Arab Emirates, the Seychelles, and Cyprus. She is the author of the book UAE 101. Stories and Cultural Learning (a short guide about online shopping), for which she won the Future Stars prize from the Arabian Business and Online Shopping Awards.

1 - Fashion and contemporaneity - Fashion in the 21st century. Fashion Brands. Luxury and High Street Fast-Fashion revolution Times, Places and Forms: the capitals of fashion, fashion shows, street style Fashion Editors vs Influencers. Fashion through old and new media. 2 - Fashion and Social Sciences. - "I buy therefore I am" Beyond the dress. The meaning of fashion in society Why do we buy? Anatomy of a trend Status and aspirations. Logo and meaning. 3 - Love for Luxury, I don't need it but I crave for it. Marketing in fashion - Luxury. From vice to marketing tool, history and evolution of the term The magic of marketing. I don't need it but I crave it The art of selling dreams. Economic and emotional value A front row seat. New media and diffusion of fashions. 4 - What women Want. Branding and communication - For the love of the brand. Identity, values and traditions. Style star. The creative director. The power of celebrity. Hollywood stars, Royals and power stylists. Haute couture and high street a possible match. Identity on sale: Communication and promotion in the world of image. 5 - It's a Mall World. Retailing and shopping temples - A concise history of shopping. From department stores to omnichannel. Merchandising and consumption. Archistar and brand image. The temples of fashion. 6 - Online fashion. Seeing is wanting - Internet and social media. The creative consumer. Shopping without borders. Real vs Virtual. The sunset of the fashion elite. 7 - New frontiers: fashion psychology, ethics and sustainability. 8 - Conclusions: Is fashion "out of fashion?"